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Our Team

Aaron Hoffman

Vice President, Design

Aaron is Head of Application Design, leading the Applications team to ensure that every patient can clearly and confidently choose the treatment journey that’s right for them.

As a lifelong designer, he also informs the user experience and branding considerations for Patient Discovery and its software products.
Aaron loves finding visual solutions for complex problem and has applied this passion to: improving compliance and e-learning at True Office Learning (formerly NYSE Governance Services), helping thousands of UK residents confidently retire online with Standard Life, and cutting his teeth at BBDO NY. He also enjoys creating indie video games with a small team of friends.

Aaron holds a BFA from the School of the Art Institute of Chicago, and has two three-legged cats.

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